Above is a theoritical magazine brand campaign ad selection for the company Aleve. The main theme for these ad pieces was that of "things that people love to do that can be considered extreme". Essentially people who push themselves to the extremes usually experience some sort of pain afterwards. In this case, Aleve would serves as the primary function to avoid this post hobby pain. These ads focus on clean images, page layout and unity between text and headlines but unity between photo choice as well pulled from Unsplash.